When it comes to selling online, one of the most important factors is tracking your progress and understanding what works and what doesn't. With so many different Google Analytics tracking plugins out there, it can be hard to decide which one to use.

What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that helps you understand how your website is performing. It allows you to see how many people are accessing your site, what pages they are visiting, and what actions they are taking on those pages.

Google Analytics is a great way to measure the success of your WooCommerce store. By tracking traffic statistics, you can find out which pages are driving the most sales and make changes to those pages accordingly. You can also use Google Analytics to see how users interact with your site, which will help you improve your overall user experience.

What is Google Analytics used for?

Google Analytics is a powerful tool that can help you track your website’s traffic and performance. It can also help you understand how your users are using your site. By tracking these data points, you can improve your website’s design and content.

Some of the most commonly used Google Analytics plugins are:

Google AdWords Conversion Tracking: This plugin helps you track the number of visitors who convert into leads or customers through your Google AdWords campaigns.
Google Webmaster Tools Conversion Tracking: This plugin enables you to track the number of visitors who convert from other websites.
Google Analytics Demographics Reporting: This plugin provides detailed information about your website’s visitors, such as their age, gender, and country of origin.

What Can Google Analytics track?

Google Analytics is a powerful tool that can track a lot of different information about your website and business. Here are some of the most important things that Google Analytics can track:

1. Visitors statistics: How many people visited your site, what pages they visited, and how long they stayed on each page?

2. Pageviews statistics: How many pages were viewed on your site, and how many times they were viewed?

3. Conversion rates: How many people converted from visiting your site to buying something from you?

4. Traffic sources: Which websites or networks generated the most traffic to your site?

Top 10 WooCommerce Google Analytics Plugins That Will Help You Get More Sales

In this article, we take a look at 10 of the most popular and well-rated plugins for Google Analytics in the WordPress plugin directory. Be sure to review your site's analytics so that you can figure out what's working for you!

1. WooCommerce Google Analytics Pro (Premium)

WooCommerce Google Analytics Pro

WooCommerce The interaction between your WooCommerce store and your free Google Analytics account is given an extra boost of power by Google Analytics Pro. 

You can get a comprehensive view of what customers do on your website by using WooCommerce Google Analytics Pro's advanced event tracking, which provides you with even more specifics about your sales process. 

Key Features:

  • Offers simple site tracking and analytics, like the number of pageviews or customer sessions
  • Includes all of the great features of the free version, like Universal Analytics and enhanced eCommerce tracking, but with more advanced event tracking.
  • You can keep shop managers and site admins from being tracked.
  • Keep track of user IDs to get more accurate counts of users
  • Track orders that were added by hand
  • Adds events for customer actions like signing in or out or writing a review or comment on a product.
  • Tracking of order cancellations and refunds is added.

Active installations: 8,000+

Ratings: 3.7 / 5

Price: $79 / per year
Live Demo

2. Conversios.io – Google Analytics and Google Shopping (Free / Premium)

2. Conversios.io – Google Analytics and Google Shopping (Free / Premium)

You will be provided with all of the facts that are relevant to your store by the improved eCommerce Google Analytics plugin for WooCommerce. By incorporating eCommerce monitoring into Google Analytics for both the Universal Analytics (Google Analytics v3) and the Google Analytics 4 properties.

Because we are a Premium Google Ads Partner, we are ecstatic to provide you with a brand-new and improved Google Analytics Integration Plugin. This plugin handles all of the trackings of your eCommerce data within Google Analytics.

Key Features:

  • Link your Google Ads account to your Google Merchant Center account. This will help you manage your shopping campaigns and get a report on them.
  • Retargeting shoppers based on how they used the site in the past.
  • With the help of Pmax, you can run Google ads and reach more people.
  • Get your business listed on Google for free to reach millions of interested shoppers all over the web.
  • Take care of your Google Shopping campaigns.

Active installations: 40,000+

Ratings: 4.5 / 5

Price: $19 / per month

Live Demo 

3. Actionable Google Analytics for WooCommerce (Premium)

Actionable Google Analytics for WooCommerce (Premium)

Actionable Google Analytics for WooCommerce is a plugin that connects your WooCommerce store to Google Analytics in just 5 minutes.

This plugin also makes it possible for your store to track FB pixels, Google Ads conversions, and Google Optimize.

We just added a few more features to this plugin to make it even better. This plugin also has the tools you need to run shopping campaigns.

Key Features:

  • With the Acquisition report in Google Analytics, you can find out how people find your website.
  • Google Analytics' Behavior reports help you figure out how people are using your store pages.
  • Conversions help you get a full picture of your eCommerce business.
  • You can see how many sessions went through each step of your purchase funnel.
  • Product lists are a way to organize your store's products in a way that makes sense.
  • You can keep track of user-id tracking with the help of Advanced Tracking reports.

Active installations: 1,824 +

Ratings: 4.7 / 5

Price: $155 / per year

Live Demo 

4. Matomo Analytics – Ethical Stats. Powerful Insights. ( Free / Premium)

 Matomo Analytics – Ethical Stats. Powerful Insights. ( Free / Premium)

Matomo Analytics is the most popular alternative to Google Analytics. It has a wide range of features, is safe, and protects your users' privacy. This lets you learn how to make your website better, make the right business decisions, and stand out in a safe and reliable way.

Matomo Analytics also makes it easier to get insights because its interface saves time and it comes with more features right out of the box than Google Analytics does.

Key Features:

  • You have complete control over your information and no one else can access it.
  • Nothing is transmitted outside of your WordPress installation or to any other entity or nation.
  • Developed as a ready-to-use product to cut down on setup time (including many eCommerce stores)
  • Guarantees your users' confidentiality
  • Possibilities for advancement in the position of GDPR Manager in light of the expanding market
  • A lot of languages are supported, more than 50 in total.
  • Matomo Tag Manager is included.

Active installations: 50,000 +

Ratings: 5 / 5

Price: $ 59 / per year
Live Demo

5. MonsterInsights (Premium)


The most effective Google Analytics Plugin for WordPress is called MonsterInsights. The following is a list of the characteristics that make MonsterInsights the most effective and user-friendly WordPress analytics plugin currently available on the market.

Key Features:

  • Installing Google Analytics on a WordPress Site Will Only Take a Few Moments.
  • The Audience Report breaks down your audience by where they are geographically located.
  • Find out how visitors are discovering your website using MonsterInsights' Behavior Report.
  • Check out which articles are the most popular with our comprehensive content report.
  • KPIs for online stores include things like sales volume, customer retention rate, and the success of various marketing campaigns.
  • The Author, Category, Tag, Search, Custom Post Type, User, and Event Tracking Wizard allow you to easily set up tracking with a single click.
  • You can use monitoring to keep tabs on how many times your banner advertising, affiliate links, and other outbound links are clicked.

Active installations: 3,000,000 +

Ratings: 4.6 / 5

Price: $ 99.50 / per year

Live Demo 

6. Analytify – Google Analytics Dashboard For WordPress ( Free / Premium)

6. Analytify – Google Analytics Dashboard For WordPress ( Free / Premium)

With Analytify, you can show the data from Google Analytics in a way that is both aesthetically pleasing and informative for your audience. Setting up the integration is not going to require the assistance of a specialist due to the fact that it is quite straightforward.

The most beneficial aspect of Analytify is that it gives you the ability to monitor page-level data such as views, users, bounce rate, and average time spent on the page while you are signed in to the Admin panel of your WordPress website.

Key Features:

  • Simple digital downloads
  • The geographic information in the analytics report is beautifully shown, listing every nation and city.
  • Reporting in real-time with Google Analytics
  • statistics on website traffic for certain blog articles and pages.
  • You'll find automatic email reporting to be quite useful.
  • Users can also obtain a report on system statistics that shows the sources of visitors' numbers.
  • Reports on goal completions, goal value, goal conversion rate, session length, and page count.

Active installations: 60,000 +

Ratings: 4.5 / 5

Price: $ 59 / per year

Live Demo 

7. ExactMetrics (Premium)

 ExactMetrics (Premium)

ExactMetrics makes correctly configuring Google Analytics in WordPress "simple." The demographic analysis might help you refine your entire web strategy for your company. Previously known as Google Analytics Dashboard for WordPress, this popular solution for adding analytics to your website (GADWP).

Key Features:

  • Your key eCommerce statistics, including total income, conversion rate, average order value, top-grossing goods, and most lucrative referral sources, are available.
  • You may simply boost your SEO rankings and increase your traffic when used in conjunction with our custom dimensions report and search console report.
  • Stop speculating and pinpoint exactly what is and is not working on your website.
  • Report on demographics.

Active installations: 1,000,000 +

Ratings: 4.5 / 5

Price: $ 99 / per year
Live Demo

8. Site Kit by Google (Free)

Site Kit by Google (Free)

Site Kit is the official Google WordPress plugin that provides information on how visitors find and utilize your website. 

The Site Kit was developed by Google. Site Kit is a comprehensive solution that allows users to launch, administer, and gain insights from essential Google products to ensure their success.

It offers authoritative and up-to-date insights from a variety of Google products, all of which can be accessed easily. 

Key Features:

  • Simple statistics right on your WordPress dashboard.
  • Official statistics in one dashboard from many Google products.
  • Multiple Google products may be quickly set up without requiring you to change your website's source code.
  • Metrics for both your entire site and each post.
  • Granular permissions that are simple to manage across WordPress and several Google products.

Active installations: 2,000,000 +

Ratings: 4 / 5

Price: Free
Live Demo

9. WP Statistics (Free)

WP Statistics (Free)

Without sending your users' data anywhere, you may access your website statistics using WP Statistics. 

You may find out how many people visit your website, whether it's for personal or professional use, where they're coming from, and what browsers and search engines they use.

Key Features:

  • Information on content based on writers, categories, and tags
  • Visitor information such as IP addresses, referring websites, browsers, search engines, operating systems, countries, and cities
  • The number of visitors each search engine has brought in
  • Data export in TSV, XML, and CSV formats for the number of referrals from each referring site
  • Emails for Statistical Reporting

Active installations: 600,000 +

Ratings: 4 / 5

Price: Free
Live Demo

10. GA Google Analytics (Free / Premium)

GA Google Analytics (Free / Premium)

GA A GDPR-compliant, lightweight WordPress plugin is Google Analytics. 

The simplest plugin inserts the necessary GA tracking code. Visit your Google Analytics account to see your site's statistics.

Key Features:

  • You can select one of three GA tracking techniques.
  • Display Advertising and other features should be enabled.
  • A live glimpse of your GA tracking code may be seen.
  • Activate advanced options and let visitors decline
  • Integrated Analytics (default tracking method)
  • Worldwide Site Tag (new tracking method)
  • Forced IP Anonymization Custom Tracker Objects over SSL
  • Post IDs, User Roles, Post Types, and Search Results tracking

Active installations: 600,000 +

Ratings: 5 / 5

Price: $ 20 / per year
Live Demo

Final Words

If you're interested in increasing your sales on WooCommerce, then you'll want to check out our top 10 Google Analytics plugins. 

These plugins will help you track all of the important data points that will help you improve your online store and increase your revenue. 

Whether you're looking to see how users are interacting with your products, or learning which keywords are driving traffic to your store, these plugins will give you the insights that you need to make informed decisions about how to grow your business.

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