Do you really want to improve the performance of your WooCommerce business?
For that purpose, you have to optimize your product page more professionally. There is no doubt about the importance of product pages for any type of online business. A well-crafted product page can create a good impression of your products to your target customers. Also, customers can get the necessary information from the product page before purchasing their desired product.
Note that if your goal is to sell your WooCommerce products to 100+ selling channels like Facebook, Amazon, TikTok, Instagram, and eBay, you can use the CTX Feed plugin right away.
However, for that as well, you’ll need to customize your WooCommerce product page to get better conversion from the traffic that visits your website from those marketing channels.
In this article, we'll share a few tips on product page optimization along with some popular WordPress plugins for product page customization.
Let's dive right in.
The product page is the most important part of your e-commerce business because it's where you get to sell your products. If you don't have a good product page, then people will simply never buy from you.
Your product page should contain all of the information that a potential buyer needs in order to make a decision about buying your product, whether they're looking for advice or want to know if they can return an item if they change their mind later on.
Your product page should also be easy-to-navigate and intuitive. So that it doesn't take any extra effort on the part of the customer to figure out how to use what you have to offer them.
This means there shouldn't be any confusing terms or complicated instructions for using your products. Instead, everything should be laid out clearly, with pictures and videos included where possible.
Finally, it's important that your product page has plenty of reviews from past customers who've bought from you before. So that when someone does decide to buy from you, they know that others are happy with their purchase as well!
You should design your product page in the appropriate way with accurate information. So customers will get a better purchasing experience from your WooCommerce store. As a result, it will improve the conversion rate of your online business.
But before customizing the product page, you should include your product information, such as images, description, and price. We hope that you have already included that information.
By the way, if you didn't add all the information, then we are going to show you the process of adding product data in the WooCommerce store.
First, go to your WooCommerce dashboard and select the Products option.
As you can see, it will show you the product panel of your online store.
Now you can include multiple types of products in your online store. You can also import/export products.
Click on the Add New option. In this section, you have to include your product title, descriptions, and images. After successfully adding all this information, click on the Publish option.
Finally, the time has come to customize our online store product page. You might think that customizing a product page is a challenging task.
No worries! Because you are using the WordPress platform. You can easily access numerous WordPress plugins to customize your shop's product page more attractively.
For better customization, you can choose the plugin called StoreCustomizer.This is one of the flexible and free plugins to optimize the WooCommerce product page.
First, install and activate the plugin from the WordPress plugin store.
After the installation process, go to your WordPress Dashboard and select Appearance > Customize. It will take you to the customization interface of your WooCommerce shop.
Here you can see the StoreCustomizer option. Click on the option.
In the editing section of this, you can edit and optimize various sections of your WooCommerce store, such as
From these sections, click on the WooCommerce Product Page.
Now you can easily change the necessary information about your products. Also, you change the ratio of your product image.
We hope you have got a crystal clear idea about updating your product page.
Well, you have got an extensive idea about WooCommerce product pages. Now we are going to discuss some significant plugins that will help you to customize your product page.
We know that customers always do extensive analysis before purchasing any products online. Even when we are buying something from a physical store, we do analysis about the same type of products from different stores.
After the comparison process, customers finally made the decision to purchase that product. So you should allow your customers to compare before purchasing products from your store.
You can undoubtedly choose the YITH WooCommerce Compare plugin. Because this plugin will add the product comparison option to your online store. So that the customers can compare similar types of products.
Shoppers can compare based on a specific product category. Also, the comparison includes product descriptions in the comparison table. They can easily share their comparison table on famous social media platforms such as Facebook, Twitter, and Pinterest.
The online business platform has become a worldwide platform right now. Shoppers from various countries purchase their desired products from a single platform. There are no boundaries applicable to shopping online.
For this reason, you have to prepare your WooCommerce product pages for international shoppers. Otherwise, you won't be able to connect with the maximum number of customers in your online store.
So, you can choose WooCommerce Multilingual & Multicurrency with the WPML plugin. This plugin will help you to translate your entire WooCommerce product pages into various languages.
There is no limit to translations. Because this plugin will translate any type of product, such as grouped, external, simple, and variable. In fact, it translates the entire store URLs and endpoints.
Besides that, WPML has the capability to translate product reviews, categories, and attributes. The translation process of this plugin is operated by the most advanced translation engines, such as Google Translate, Microsoft, and DeepL.
As we know that multiple countries have multiple currencies. For that purpose, WPML contains the multiple currency feature. So customers can pay with any type of currency during purchasing products from your online store.
When customers are roaming around online, they might like a specific product from your online store, and they want to purchase that product in the future.
For this purpose, you should give them the opportunity to save that product in a list that they can easily purchase.
In this situation, YITH WooCommerce Wishlist will help to optimize the product wishlist function on the product page. It's a powerful and famous WordPress plugin specially built for WooCommerce business owners.
Your customers can easily create a list of their favorite products from your online store. Also, they can share their wishlist with their friends and family. It will open an opportunity to increase the potential customers in your online store.
In fact, the customers can share their wishlist publicly in your store. As a result, other customers will get an idea about their desired products before buying. This process also signifies an indirect marketing strategy for the business.
ShopLentor is a WooCommerce Builder WordPress plugin that allows you to design, build and manage your online store. ShopLentor is an all-in-one solution that streamlines the creation of your online store from the ground up. It will help you to design your store without having to spend hours learning how to code or setting up complicated tools to set up your own website.
ShopLentor comes with a wide range of features that allow you to build a powerful eCommerce platform with ease.
The plugin is fully responsive, so it looks great on all mobile phones and tablets. You can create unlimited stores with different variations, such as products, categories, and brands.
You can also add custom fields to each product which will allow you to track sales data quickly so that you can make informed decisions about running your business more efficiently.
With this plugin, you can customize your store according to your requirements without worrying about technicalities. Also, ShopLentor has a drag & drop editor interface, which is relatively easy for anyone who has basic knowledge.
ShopEngine is a powerful WordPress plugin that helps you build amazing websites. This plugin has various functions such as Elementor WooCommerce Builder Addons, Variation Swatches, Wishlist, and Products Compare. You can use it for various purposes for your product page, such as:
You can create a new variation swatch for your products that is displayed on your product page instead of the default one. This can be useful if you want to highlight or distinguish your items from other similar products on other sites.
Also, you can generate a wishlist of items that customers can purchase right from their own product pages. This means that if they like something they bought before and decide to repurchase it, they won't have to go back and search through everything again. Instead, they can add it straight from their shopping cart.
Compare different variations of products by displaying them side by side so users can see how different versions look side by side before making their purchase decision.
Variation Swatches for WooCommerce is a plugin that allows you to add multiple color variations of products in WooCommerce, giving your shoppers a new way to shop.
With this plugin, you can create as many variations of your products as you'd like and then assign each variation to a separate SKU.
You can also set different attributes for each variation, so each variation has its own unique attributes. If you sell women's clothing or men's clothing, for example, then each variation could be made with different colors of material or materials that are appropriate for the demographic who will be buying it (e.g., thin fabric for women).
This plugin also makes it easy to create variants by simply assigning different SKUs to each variation on the same product page, so shoppers don't need to go through multiple pages when they want to buy more than one product at once.
Abandoned cart recovery is one of the biggest issues in running an online business. Sometimes customers cancel the purchasing process in the final moment of the shopping journey from your store.
This can happen intentionally or accidentally. However, you lose a good number of customers for abandoned cart issues. To solve this issue, you have to choose the plugin called WooCommerce Cart Abandonment Recovery.
After the cart abandonment, this plugin will automatically send an email to the customers about a product purchase. This will influence the customers to purchase that product again.
It also offers the customers a limited-time discount on that product. As a shop owner, you can easily track the cart recovery reports from this plugin.
When a potential customer lands on your product page, they'll see all of the information that they need to make an educated decision.
Product pages are tailored to each customer. It also features lots of pictures and details that show off what makes your products unique and why customers should buy them.
For that reason, you should focus on updating your product page properly. We hope you have got a decent idea about optimizing your product page.