In today’s digital age, it is essential to optimize the image size of your WooCommerce products if you want them to rank well in search engines. Not only will this help you increase sales, but it will also give your customers a better visual representation of what they are purchasing.

8 Ways to Optimize WooCommerce Product Image Size

Optimizing your product images is an important part of marketing your business on WooCommerce. By optimizing your images, you can ensure that they are high-quality and engaging enough to get shoppers clicking through to buy your products. Here are 8 simple tips to help you optimize your product images:

1. Use JPEG Images

When creating a product on WooCommerce, it's best to use JPEG images. JPEGs are compression-friendly, meaning that they take up less space than other image formats like PNG or GIF. 

The main reason to use JPEG images is that they're smaller than other image types. This means that your page will load faster and that there will be less space used on your server.

PNG files are more transparent than JPEG files. This means that they can contain more detailed information without taking up too much room.

They're also more resistant to degradation over time, which means your images will look better across devices and on different browsers. That said, there are times when you can't use JPEGs.

For example, if you need to upload an image as part of a cart or checkout process, then you'll need to use an image format that is supported by WooCommerce.

2. Resize Image Dimensions

Customers are usually disappointed when they see how small the product image is compared to the actual product. It can be quite difficult to resize an image so that it's both aesthetically pleasing and fits within the confines of your WordPress template.

This will be done automatically by WooCommerce for certain sections of your store. However, the primary image that appears on each single product page will not be updated.

Ideally, your images should be at least 800 pixels wide and 600 pixels tall. If you're selling jewelry or something that consumers want to zoom in, use up to 2,000 px.

Images that are too large can slow down your website's performance, and customers may not be able to see all of the product information. When you upload an image that's too large, WordPress will try to compress the file before it uploads it.

To resize an image, go to the image editor on your computer and click on the "Resize" button. You'll then be able to choose the dimensions of the image.

3. Compress Your Product Images

Product images are a crucial part of your online store. They help shoppers understand what they're buying and can help you sell more products. 

However, large product images can take up a lot of space on your website, which can slow down your website speed and reduce your traffic.

To avoid this problem, you can compress your product images using an image compression plugin 

like :

  1. Optimole
  2. reSmush.it
  3. ShortPixel Image Optimizer
  4. EWWW Image Optimizer
  5. Compress JPEG & PNG images
  6. Jetpack
  7. WP Rocket

This will reduce the size of your images without losing any quality, which will speed up your website and boost your traffic.

4. Resize Images by WooCommerce

If you upload an image to WordPress, the image will automatically resize to a different dimension. This can be helpful if you need to reduce the size of an image for a particular post or page, or if you want to reduce the file size of an image by WooCommerce, 

follow these steps:

WP Dashboard >> Appearance >> Customize.

Then, in the WordPress customizer section,

 go to WooCommerce >> Product Images >> Custom

Here you can resize the thumbnail images. Like in the screenshot below:

shop

5. Resize Images by WooCommerce

To optimize WooCommerce product image size, you can choose to use Lite Background Images This will reduce the file size of your images, making them faster to download and load on your customers' screens.

Lite Backgrounds Image Images with a light background tend to look better on digital screens and are less likely to cause viewer fatigue.

Additionally, using Lite Backgrounds Images will reduce the amount of data that your customers need to download in order to view your product.

6. Use Content Delivery Network (CDN)

When you're setting up your WooCommerce product images, it's important to use a CDN to optimize their delivery.

How: A CDN routes traffic to servers close to the user, which results in faster delivery of your content.

A CDN can help speed up your global delivery by caching your images on multiple servers around the world. This way, your customers will see a faster loading product image regardless of where they are in the world.

You can also use a CDN to distribute your images across multiple devices so that customers who use different browsers or devices can still see the same image correctly.

7. Use Online Tools To Compress Images

Image compression is a great way to save bandwidth and storage space on your website. You can use online tools to compress images before you upload them to your website. There are many different tools available, and each has its own advantages and disadvantages.

Some of these tools include GIMP, Pixlr, and Compressomatic.

JPEG Optimizer is a free program that you can use to resize and crop your images.

Tiny PNG is a paid program, but you can post up to 20 photographs at once and 100 images per month. Each image cannot be larger than 5 MB, but for the majority of images, this won't be a problem.

ImageRecycle is a paid tool that will compress your image using various algorithms.

8. Use Optimize Website function on Your cPanel

To use the Website function,
Access your cPanel >> Software section >> the Optimize Website menu.

cpanel

Now, select Compress All Content . Then click on Update Settings.

optimize website

Mainly, we use this function because of Gzip. It generally reduces the response size by about 70%.

Compressing your website's content using gzip can significantly reduce the size of your website's response. This will improve the speed and performance of your website, making it easier for visitors to access and view your content.

Tips and Tricks

We suggest you use Cloudinary.

Cloudinary

Cloudinary provides numerous ways to optimize product images for various channels. 

One of the simplest and most effective ways is to resize them to fit the size that is required for that particular channel.

For example, if you are uploading a product image to your WooCommerce store on a website, it is best to resize it so that it will be legible on a small screen. 

If you are uploading it to a WooCommerce store on a mobile app, you should resize it so that it will be large enough to see without having to zoom in.

In addition to sizing, Cloudinary also has formatting capabilities, which you can use to optimize your images for SEO purposes.

Conclusions

Welcome to our final part of this article on optimizing WooCommerce product images.

The good news is that optimizing your product image size is easy and can have a big impact on how people perceive your products and shop on your site.

In this article, we've outlined eight simple tips that will help you better optimize your product images and improve the overall appearance of your WooCommerce store.

By following these simple tips, you can create images that are both accurate and visually appealing. Thanks for reading!

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